Research proposal Essay Example | Topics and Well Written Essays - 1250 words

Research proposal - Essay Example Similarly, it will look at all the setbacks of a micro business when the particular steps are not accomplished. For instance, a micro business should ensure all the customer relationship managers keep close business relationships with their customers (Fjermestad and Romano, 2006:9). This will prepare the managers to ensure they are serving the customers according to their needs. With satisfied customers, it is most likely that the business will thrive in execution of its duties. However, in most cases, managers that are haphazard in their duties will repel customers. Therefore, it is in the best interests of the micro business to consider this factor. Literature Review Customer relationship management depicts the model that is used in micro business to interact with the customers that are allied to the business. Similarly, it also depicts preparation for interactions with the potential customers that are likely to transact businesses with the business in the near future. Therefore, t he management should be prepared to deal with these customers in the best way possible. To begin with, there is a need to use technology in organizing the activities of the business, which includes use of sophisticated technology in dealing with customers (Fjermestad and Romano, 2006:19). ... With such preparation, the business will serve customers in the best manner possible. As such, customers will not waste their time while waiting to be served. Similarly, the business should be well prepared in sales and marketing. Sales and marketing starts with the incumbent customers and extends to other customers that do not have any information relating to the business. Therefore, the customer service relationship management will have to engage other creative measures in reaching out to other customers in the region. Without such activities, the business is likely to record dismal performance (Winter, Zhao and Aier, 2010:353). In addition to this, there is a need for technical support. This is an aspect that deals with technical and complex issues while dealing with customers. Some customers have technical sues that are not solved without technical support. This will lead to satisfactory delivery of services. This research will use numerous methods in evaluating the customer rela tions management in the micro business. First, it will highlight the technology that is used in customer services (Khosrowpour, 2006:16). Since technology is a vital factor, gathering ample information on this factor will be instrumental in the research. Secondly, the research will reflect on the activities the firm uses in strengthening customer relations. This includes CRM systems used as call centers, CRM representatives that are present in the field, CRM used in telemarketing, CRM systems in the field controlled by managers, CRM systems used for marketing and CRM systems to service customers and clients (Krishnamurthy, 2006:120). Research objectives Research objectives are deemed to highlight on the effectiveness and efficiency of the CRM. If CRM is hell-bent on these objectives,

Kant & Deontology Essay Example for Free

Kant Deontology Essay When people think of Ethical Theory then the word morals, respect, and honesty seem to come to mind. Kant devised an ethical theory that is broken down into major elements to explain what he believes is ethical for society to believe. This is where the act of good will comes to existence and the nature of a person’s demeanor comes into how he or she decides what is the right or wrong thing to do. When the laws are put into place to help people know what society has decided what is ethical. Next, would be the decision making process of doing what is right or wrong. Looking at personal gain is not morally correct and having no respect for what is right is hard for a person to decide. He or she must have the decision making process developed or taught to ensure successful outcomes in ethical dilemmas. The major elements of Kant’s ethical theory is a person should not use another as a means to satisfy a personal desire and that morality is based on universal rules much like what is referred as the Golden Rule. The principles of Kantianism have hypothetical and categorical imperatives. We have a duty to ourselves and to others and while we have the ability to rationalize, our actions are not always rational. When using another as a means it should be without coercion or lying and the end should be such that they would be willing to being used. Actions requiring the use of deception are wrong and unjust. One does not make false promises. â€Å"For Kantians, respect for another person is fundamental. The fact that we are rational is of infinite value: we can plan, choose, and anticipate our future. † (Stairs, 1997.Pg 4). In Kantianism, justice ranks higher than happiness and if the act is not unjust then it is not immoral or wrong. Kant thought of â€Å"good will† as a deed done for wise regulation motives from a purpose of responsibility. This instructs and benefits as a categorical imperative for all ethical judgments rather than speculative or relying facts (Deontology Kant, 2005). Kant’s theory is basically an example of deontological, which judges morality by reviewing the nature of actions and the will of agents rather than goals obtained. The system of deontology is supported by rules and principles, which verify decisions. Kant proposed the categorical imperative, the views that every person should act on only those methods that he or she, as a wise person would direct as popular laws to be pertained to the whole of mankind (Ethical Theories Approaches, 2001). Imperative includes treating others how he or she as a person wants to be treated basically respecting others. Categorical imperatives are essentials: * Actions pass or fail * No grey areas * But the cracks appear in unlikely places (Deontology and Kant, 2005). In the decision making process within the Kantian approach, ethical decisions are based on his or her sense of duty. The word duty is derived from the Greek word Deon (deontological). Duty refers to the acts of a person based on the principles of morality. In this decision making approach a person must make decisions based on what is right rather than the good consequences that will follow. A person must make the morally right decision regardless of the good or bad outcome. Categorical imperative is what determines whether an act is morally right or wrong. The requirements of categorical imperatives are that moral principles are applied by respecting humanity. All humanity is to be respected and no one is allowed to be exploited. In this deontological point of view a person should act rational person and make self-imposed decisions. In conclusion, Kant wants people to understand how to understand the ethical theory that society should follow. If a person is looking for something in return for doing a good deed it is not considered a good deed. If he or she does unto others how they want to be treated then that is the moral duty to do right by everyone. Good will is an important ethical element in Kant’s theory because if a person is not willing to do for others and not expecting anything in return then the nature of things will be chaotic and order will be lost. This is where the decision making process comes into play meaning if society chooses to help others without thinking of what is in it for them than good will has happened. Nature is where everything comes in balance and works in harmony with one another. People are part of nature and following the elements of ethical theory is essential to everyday living in order to live in a peaceful world. Reference Stairs, A. (1997). Kant’s Ethical Theory. Retrieved from https://www. stairs. umd. edu/140/kant. html Ethical Theories and Approaches. (2001). Ethical Theories and Approaches. Retrieved from: http://techsci. msun. edu Deontology and Kant. (2005). Business and Ethical Thinking: An Ethic of Duty. Retrieved from: www. bola. biz.

The History Of Cadbury Chocolates Marketing Essay

The History Of Cadbury Chocolates Marketing Essay Cadbury chocolate development is not very well in a few years before. There was international acquisition between Kraft, Mars, Nestle and Cadbury. As a result, Kraft won the acquisition which is successful to have ownership of Cadbury. In recent years, Cadbury promotes Daily Milk chocolate with using Youtube movie such as Cadbury Eyebrows. When this movie uploads to Youtube, it spreads faster in the world. The most special is background music. When everyone listen the music in everywhere, they must link up to Cadbury chocolate. Therefore, most of people pay more attention on Cadbury this brand name and their products. . In the current market, there will be used SWOT to analyze as below: Strength: The famous brand name in the world including Hong Kong. The brand has almost 200 years history. In 2007, Cadbury promote new 10 products which are focus on healthy and high class. In 2009, the Eyebrows movie has changed the Cadbury traditional styles to become trendy. Weakness: Cadbury did not launch chocolate premium in special festivals which are Valentines Day, Halloween ,Christmas and so on in recent years. Opportunities: Cadbury can enlarge their market share in Hong Kong. They can open a specialty shop for selling chocolate products such as chocolate snacks, chocolate drinks, and chocolate cakes. They can do more promotion like coupons, trial products for customers. Also, they can make a cross over with Oreo chocolate cookies. Its can enhance the brand awareness. Threat: Cadbury chocolate was discovered some products have salmonella and melamine in 2006 and 2008. It is enormous impact of the brand. Customers lost the confidence of Cadbury chocolates. Also, they have many competitors such as Kinder, Toblerone, Ferrero Rocher and the other chocolate products. 1a.Competitive analysis In Hong Kong, the main competitor of Cadbury is Mars, Incorporated. They have famous products in Hong Kong such as MMs, Dove, Mars and Maltesers. Besides, they have five principles in their mission which are Quality, Responsibility, Mutuality, Efficiency and Freedom. They are using these five principles to give the best to customers and fulfill their needs. It can keep the good relationship with customers. Moreover, there are using lots of promotion to their chocolate products. For example, advertising on TV, magazines and posters. Also, internet like Facebook and Youtube must be the main channels for selling products. Furthermore, Mars, Incorporated has lots of product lines with good reputation. Different types of product can match different types of customers. It will be the strength of the brand to attract different customers. Also, the company would like to use cartoon to be celebrity endorsement to attract children to buy chocolate such as MM chocolate product use cartoon characters to promote. It is very successful. In the weakness, the brand awareness is not higher. Because of too many product lines in the brand, so most of customers only know the line of the brand. They dont know the head of the brand is Mars, Incorporated. 2.Cadburys Marketing Strategy Cadbury is using marketing mix as their marketing strategy. Marketing mix can control four tactical marketing tools which are product, price, place and promotion in order to produce the response it wants in the target market. Cadbury can do everything to influence the demand of those chocolate products. Cadbury offers different flavor of chocolate to the children and their parents, for example milk chocolate, dark chocolate, fruit and nut chocolate and whole nut chocolate. They are provided with high quality as Cadbury launched the Cadbury Cocoa Partnership, developing cocoa farms in Ghana, India, Indonesia and the Caribbean. These places are suitable for the cultivation of cocoa beans, and therefore Cadbury can control the quality of cocoa beans to produce chocolate products. There are different package of the chocolate products such as boxes, bags and bars. So that customers have many choices on choosing the type of packaging and flavors, and all the products are sold under Cadburys brand name with purple packages. Besides, Cadbury use cost-based pricing to set the chocolate products. They set the price based on the costs for producing, distributing, and selling the products plus a fair rate of return for its effort and risk. Sometimes, they will offer some discounts to reward customers for certain responses. The forms of discounts include cash discount and quantity discount. They would like to lower price of the chocolate products or buy large volumes with price reduction to buyers. Such discounts provide an incentive to the consumers to buy more. About the promotion mix they use are advertising on TV and magazines, sales promotion and public relations. Cadbury can promote their products through these channels, bringing the message share the joy today to the potential customers, communicate customer value and build a loyalty relationship with them. In the London 2012, Cadbury is one of the sponsors in this event, creating the sports and stripes event to bring the excitement of London 2012. Also, Cadbury created a athlete team that can be used across the business to motivate and inspire. Cadbury chocolate products sell in the convenience store like 7-Eleven, Circle K, Vingo and supermarket. These places are the consumers most likely to shop. Cadbury is using intensive distribution strategy, stocking the chocolate products in many outlets. As a result, these chocolate are available in everywhere when consumers want them so as to provide brand exposure and consumer convenience. 3.Branding Strategy Cadbury is using line extension strategy to apply the products it sells. Cadbury is likely to introduce the additional items in a given product category under Cadburys brand name, such as new flavor( milk, dark chocolate, fruit nut, caramel, truffles), forms, colors(purple), ingredients( vegetarian, nut-absent, Gluten-absent) or package sizes ( bags, bars, boxes, tins). Line extension brings more benefits for the firms and consumers. For the Cadbury, they might introduce new chocolate in a lower cost and lower risk way. Also they might want to meet consumer desire for variety, use excess capacity or simply to command more shelf space from resellers, giving more choice to consumers. On the others, there might be self-cannibalization and consumer confusion if the added chocolates have no differentiations from customers perspective. 4.Product marketing 4a.Point-of-purchase Cadbury chocolates are selling in the supermarkets and convenience stores. There are many types of Cadbury products. Locations are large and rent is lower. Some stores are located near residential areas. 4b.Product Life-Cycle Stage Cadbury chocolates are in the maturity stage. They have brand loyalty because of the long history of the brand. However, some products are launched a long time. It will go to decline stage. Therefore, it needs to do more sales promotion and personal selling to retain customers. 4c.Product Uniqueness Cadbury chocolate products have point-of-different. Their unique point is Cadbury chocolates using Green packaging and Fair-trade. About green packaging, they are using packaging design and waste strategy. They have environment concern such as using paper, board and cellulose film materials to make their product package. It can achieve substantial development. Also, Cadbury Dairy Milk has announced the investment plans for its first Fair-trade social premium to cocoa farmers in Ghana. The packaging also has the fair trade label to show that producers have better living condition and consumers can use lower price to get the products. It is good for both parties in the business. 5.Promotional Mix Promotional mix refers the basic tools used to accomplish an organizations communication objectives. The promotional mix has included six elements: advertising, direct market, internet marketing, sales promotion, public relations and personal selling. Each element as an integrated marketing communications tool that plays a distinctive role in an IMC program. Advertising refers any pay form of nonpersonal communication about the organization, product, service, or idea by an identified sponsor. The nonpersonal component means that advertising involves mass media such as TV, poster, magazine that can transmit a message to large groups of individuals at the same time. Direct marketing refers organizations communicate directly with target customers to generate a response, it involves different activities such as direct selling, database management and direct response advertising through direct mail, the internet and broadcast. Internet Marketing refers the interative media allow for a back-and-forth flow of information whereby users can participate in and modify the form and content of the information they receive in real time. The new media allow users receive and alter information and images, respond to questions and make purchases. For the internet, the interactive media include interactive television and mobile phone. Sales promotion refers marketing activities that provide extra value or incentives to the sales force, the distributors, or the ultimate consumer and can stimulate immediate sales. Public relations refers the management function which evaluates public attitudes, identifies the policies and procures of an individual or organization with the public interest, and executes an action to earn public understanding and acceptance, it is aims to establish and maintain a positive image of the company for the publics. Personal selling refers a form of person to person communication in which a seller attempts to assist prospective buyers to purchase the companys product or service or to act on an ideas. Cadbury used advertising, Sales promotions, Public relations and internet marketing to promote their companys product. For the advertising, Cadbury has poster in MTR and in store display at different supermarkets. The advantage of advertising is low promotional cost for the company, the interesting and beautiful poster or the in store display can attract customers attention. Also, the poster can let people watch a long time to know more the products details. The disadvantage of the advertising is it only can deliver a brief message about the product, it may only have a short term memory in customers mind. Moreover, the poster usually needs a larger place. Sometimes, it is difficult to find a suitable place for the companys poster and the poster is easily to be impaired by the human destruction or the weather condition. For the sales promotion, Cadbury has promoted the coupons and sweepstakes for the customer. For example, if the customers buy at least three products, it will have discount to buy the product. Also, Cadbury would holds some sweepstakes with other companies for the customers, the award will be concert tickets or some special drinks provide by other companies. The advantage of sales promotion is it can appeals price sensitive to consumers and offer discounts without retailer cooperation. Also, the promotional activities will easily attract the customers buy more products and it may motivate non target group customers try to taste the product and encourage customers buy the product again. The disadvantage of sales promotion is the cost will increase and low redemption rates. It often used by loyal consumers who would purchase anyway and hard to tell how many consumers will use them and when. Consumers only focus on sweepstakes, not brand. Sometimes, it may misredemption and fraud such as customer redemption for a product or size not specified on the coupon. For the public relations, Cadbury has a sponsorship with the Olympic 2012 in London. The advantage of public relations is it can enhance the companys brand awareness for the customers, It will increase the brand visibility. The disadvantage of public relations is it cannot deliver the products message to customers and the cost of sponsored usually be high. For the internet marketing, Cadbury has Facebook fans pages and Apps in the smartphone play store to provide the latest product information to the customers. The advertising of the internet is target marketing and information access. Target marketing means the Web is the ability to target very specific groups. Information access means the customers can find the products information in the website. The advantage of internet is two way forms of communication. Also, it offers the capability to more closely and precisely measure the effects of advertising and other types of promotion. The disadvantage of internet is customers may lack of motivate to find the advertisement to know the details of product. 6.Media Mix Media mix refers a wide variety of media and media vehicles are available to advertisers. The characteristics of the product or service, the size of the budget, and individual preference are some factors to determine what combination of media will be used. According to different promotional situation, the companies will use different promotional strategy such as TV, coupons and internet. TV is the most effective medium, coupons can stimulate customers to buy the products, Internet can help customers to find the in-depth information. Cadbury has some advertisements on TV. The advantages of TV are creativity and impact, coverage and cost effectiveness, captivity and attention, and selectivity and flexibility. For the creativity and impact, TV has provided a platform for presenting the advertising message. The sight and sound are creative and it can convey the brands image to develop the entertaining appeals that help make a dull product appear interesting. For the coverage and cost effectiveness, the advertising of TV make it possible to reach large audiences, the companies with widespread distribution and availability of their products use TV to deliver their messages at a low cost, it is very cost efficiently. For the captivity and attention, even to increase in viewing options and the automatic devices have made it easier for TV viewers to avoid commercial messages. However, the remaining viewers are devoted some attention on the advertisings messages that means the TV advertising have an effect on consumers mi nd through the repetition and slogans. For the selectivity and flexibility, with the growth of cable TV, the advertiser can refine their coverage further by appealing to groups with specific interests such as sports, news or music. The advertisers can adjust the media strategies of different geographic markets through local advertising in specific market areas and the advertising can run repeatedly of special occasions. The disadvantage of TV is high cost of buying airtime and producing a quality commercial. The geographic selectivity is a problem for local advertisers, TV still cannot offers as much audience selectivity as magazines or direct email for reaching precise segments of the market. The advertising of TV usually leave nothing tangible for the viewer to consider because the time of advertising become shorter and shorter. Moreover, the audience usually did not watch TV in advertising time, they may leave the room to go to the bathroom or get something to drink or eat. Sometimes, the audience may change TV channels to avoid the advertising. 7.Recommendation For the personal selling, when the Cadbury launch new product, they can recruit some short-term promoters to promote the new product. Also, the company can launch more promote events such as free tasting, It can attract the new customers. For the public relation, Cadbury can create more sponsorship with other sports competition and charity to increase the companys image and visibility. Also, the company can have celebrities endorsement, the company can use cartoon characters, famous stars to attract target customers. For example, Johnny Depp, he is a famous film called Charlie and the Chocolate Factory, the theme of this movie is perfect match with Cadburys product. 8.Conclusion After doing the project, we discovered the products in Hong Kong are different from United Kingdom. Compared with Hong Kong, Cadbury is offer more products in UK. There are many types of chocolate products with different package in UK, for example truffles, hazelnut, peanut, toffee popcorn, Oreo chocolate and chocolate drinks. The packages are tins, boxes and bags. However, Hong Kong without these products/ Besides, the Cadburys products in Hong Kong are lack of creative packaging. They will not put more effort on designing the package during Halloween, Christmas, Chinese New Year and Easter. Thus, it cannot attract customers for buying and have no incentive on it. Moreover, Cadbury lack of direct marketing to communicate with consumers although they have advertising on TV, magazines and poster. As a result, there are some improvements. Firstly, Cadbury can introduce more products in a new product line by using brand extension. They can launch a new product or modified products in a new category under Cadburys brand name like chocolate drinks or chocolate ice-cream. From the customer perspective, they will be faster acceptance because Cadbury has long history and well-known in making chocolate. Also they can increase brand usage rate, increasing the frequency with Cadbury the consumer is consumed and making it easier to use and reduce the disincentives for use like sugar-free chocolate. Therefore, it can attract more customers to aware and buy it as the product is innovative and creative. In addition, Cadbury can operate a retail shop to sell their own products, decorating the store as a fairy tale and offering chocolate cake and chocolate drinks. So that customers can enjoy the use of these services and enhancing the brand awareness. Furthermore, Cadbury can be more concentrated on Hong Kong markets since Hong Kong market as the strategic point to enter China market, to be easier to enter China market in the future. Finally, promotion is rather important for Cadbury building its recognition. Since Cadbury can use promotional tools to persuasively communicate consumer value and building relationship with them. They cannot only have advertising on broadcast media and magazines. They can also have point-of-purchase advertising, display the chocolate products in the store shelf, thus reaching more customers and they can be aware of it. Outdoor advertising is also suitable. Signs on buses or MTR can be draw customers attention. Cadbury is the largest chocolate company in the world. We think that Cadbury do not only concentrate on the Americas markets since Asian and European markets are valuable to develop.

Cormyr :: Essays Papers

Cormyr I chose this particular book mainly because of the authors. I have read previous books written by them and I liked their works. Another thing that caught my attention was the size of the book. I have never read anything larger than 300 pages. The name of this book is called Cormyr, the book was called this because it is the entire the history and present happenings of Cormyr. Cormyr sticks to a general plot that highlights many problems that eventually â€Å"spell the end of Cormyr†. The book tells a story in the present and at the same time constantly reflects the history that got them there. I would not suggest a different title, the title reflects accurately what the book is about. In the story of Cormyr, the author conveys over and over how history always seems to repeats itself. I believe the authors’ purpose in writing this book was to explain a theory in an entertaining fashion. I do not know much more about the author except that my brother told me that Ed Greenwood writes good stories. The story takes place between –400 DR and 1369 DR. I know this because the heading of all the chapters have a date included. For reference –400 DR could be compared to our Bronze age and 1369 DR would be compared to our Medieval era. The story of Cormyr takes place on a magical continent called Toril. Cormyr is located towards the center of the land near a fairly large body of water called the Sea of Swords. I know this because many battles take place along the Sea of Swords. The story setting is very effective for those who read this kind of material. Cormyr is a magical land based on a system of kingdoms, fiefdoms, and ancient battles. The feeling that the author creates would not be the same if the setting had been anywhere else. For example, if her had tried a oriental setting, the same system of government would not apply and many of the characters would not be able to act the same without changing the atmosphere of the story. The main characters in Cormyr are Baureble, King Azoun IV, Vangerdahast, Princess Tanalasta, Aunadar Bleth. Baureble is the founding wizard of Cormyr, he is the first to settle the land and the first to make peace with the elves.

Racial Diversity in Society Worksheet Essay

Complete the following using the MySocLab Social Explorer Map: Income Inequality by Race (located on the student website) as a reference: †¢Select 1 racial group from the list below: African American Asian American Arab American Hispanic American/Latino White/Caucasian †¢Write a 150- to 300-word summary of the economic, social, and political standings of that group. Use additional resources if necessary, from the University Library or your textbooks. Provide citations for all the sources you use. Hispanic Americans or Latinos in America descend from many different countries such as Mexico, Puerto Rico, Cuba, and The Dominican Republic. They come to the United States as immigrants for a variety of different reasons, but the most common is that they come here in search of the American Dream. From an economic point of view Hispanics remain at the bottom of the job ladders due to the fact that many of them are not educationally equipped and are not fluent in English which are both necessities when it comes to the jobs in demand. Their lack of formal education is what is keeping them down in our nation’s technology run job market. Studies show that less and less Hispanic Americans are finishing high school, and without the skills that education will teach them they will continue to flounder in today’s economy. When it comes to social statistics it is overwhelmingly clear that faith and family have and continue to be the cornerstone of the Hispanic American Family val ues and a huge part of their religious based culture. Politically, due to the fact that the majority of  Hispanic Americans are lower or middle class, they tend to agree with the democratic views when it comes to politics. Part II Answer the following in 50 to 150 words each. Provide citations for all the sources you use. †¢What is racism? In what ways does racism affect diversity? Racism can be defined as the belief that a specific racial group is superior or inferior to another and that there is nothing that any individual who belongs to that racial group does (economically, socially, politically) can change it. Racism affects diversity through outlets such as discrimination and prejudice that we hold against one another due to the fact that our skin is not all the same color. Today, we hear words like that (prejudice and discrimination) and we are quick to object to the accusation that we can still, after all we as a nation have overcome when it comes to touchy subjects like this, be guilty of such negative ways of thinking. However, it is clear that some things clearly have not changed when we look at statistics that show that in American society whites are still hired for high paying jobs in greater numbers than minorities with the same credentials or that minorities still seem to make up the majority of inmate populations in today’s prisons. †¢How do racial groups interact in contemporary America? Are interactions positive, negative, or neutral? Support your response using proper citations. Today, it is not uncommon for racial groups to interact with each other in a mostly positive way due to the fact that in most communities we are not separated based on our racial background when it comes to things such as the schools we attend and jobs that we are allowed to hold like we have been in the past. This is thanks to desegregation and affirmative action laws that have been put into action over the past several years. However, even with these laws we are not a perfect nation and there is still cases where social  inequities can allow discrimination and prejudices to rear their ugly heads in today’s society. Social inequities can affect a particular races basic human rights such as the right to live in a certain area, be hired for a certain job, be able to travel freely, acceptance into schools or colleges, and even the right to vote. †¢Are there existing social inequities based on race? Why or why not? Social inequities is one of those touchy subjects that some people say still exist and some people say does not. Like many subjects similar to this one (racism in general, prejudice, and discrimination) people’s views on it can differ tremendously. Some speak from experience and some speak on it based on facts that they are taught. I’ll touch on an example that I previously mentioned to support the argument that yes, social inequities are existent in today’s society. When you look at prisons today, it is clear that minorities make up a much larger chunk of the inmate population than whites. People who argue that social inequities are the cause of this say that this is a result if whites having always been a more protected race in the US and because of this so called protection, they are favored in the justice system and are given more access to better attorneys. People who support the idea that social inequities don’t exist can of course use the argument t hat the reason that minorities make up most of the inmate population is simply because they are the ones who are responsible for committing the crimes that get them in trouble in the first place. †¢What do you believe to be the causes of racial prejudice and discrimination in today’s society? Looking back at our Nation’s history, it’s clear that racism has and continues to be a problem here. However, it’s also clear that he have taken huge steps, which include legal actions, in order to eliminate it. Unfortunately it is not something that can be completely abolished overnight, and we have to have patience in order to keep the movement pressing forward. The awareness that courses such as this one provides are also great tools when it comes to educating more people on the issue, the  causes, and what can be done to keep it from spreading. I believe that the main cause of racial prejudices is the fact that although as a nation (united) we are against it there are still individual people and families amongst us who refuse to stop it in their personal lives and who continue to teach it to their children generation after generation. Racism is something that is taught, as there is now way for it to be passed genetically or inherently. References Braubach, M. (2010, January 4). Social inequities in environmental risks associated with housing and residential location—a review of evidence. Oxford Journals. Retrieved from http://eurpub.oxfordjournals.org/content/20/1/36.abstract?sid=4aa802c1-b338-41e1-b724-eef7ecee7791 Huffman, A. (2012, November 15). How Hispanics Impact Political, Social and Economic Climate. Charisma News. Retrieved from http://www.charismanews.com/us/34581-how-hispanics-impact-political-social-and-economic-climate Schaefer, R. T. (2012). Racial and Ethnic Groups (13th ed.). : Merrill Prentice Hall.

Hexapods Are a Diverse Group of Six-Legged Arthropods

Hexapods Are a Diverse Group of Six-Legged Arthropods Hexapods are a group of arthropods that include more than one million described, species, most of which are insects, but a handful of which belong to the lesser-known group Entognatha. In terms of the sheer number of species, no other family of animals comes close to the hexapods; these six-legged arthropods are, in fact, over twice as diverse as all other vertebrate and invertebrate animals combined. Most hexapods are terrestrial animals, but there are some exceptions to this rule. Some species live in aquatic freshwater habitats such as lakes, wetlands, and rivers, while others inhabit coastal marine waters. Hexapods Avoid Sub-Tidal Marine Areas The only habitats that hexapods avoid are sub-tidal marine areas, such as oceans and shallow seas. The success of hexapods in colonizing land can be attributed to their body plan (especially the strong cuticles covering their bodies that provide protection from predators, infection and water loss), as well as their flying skills. Another successful attribute of hexapods is their  holometabolous development, a mouthful of a term which means that juvenile and adult hexapods of the same species are very different in their ecological requirements, immature hexapods using different resources (including food sources and habitat features) than the adults of the same species. Hexapods Are Vital But Also Pose Many Threats Hexapods are vital to the communities in which they live; for example, early two-thirds of all flowering plant species rely on hexapods for pollination. Yet hexapods also pose many threats. These small arthropods can inflict vast crop damage and are known to spread numerous debilitating and fatal diseases in humans and other animals. The body of a hexapod is made up of three sections, a head, a thorax, and an abdomen. The head has a pair of compound  eyes, a pair of antennae, and numerous mouthparts (such as mandibles, labrum, maxilla, and labium). The Three Segments of Thorax The thorax consists of three segments, the prothorax, the mesothorax, and the metathorax. Each segment of the thorax has a pair of legs, making for six legs in all (the forelegs, the middle legs, and the hind legs). Most adult insects also possess two pairs of wings; the forewings are located on the mesothorax and the hind-wings are attached to the metathorax. Wingless Hexapods Although most adult hexapods have wings, some species are wingless throughout their life cycles or lose their wings after a certain period before adulthood. For example, parasitic insect orders such as lice and fleas no longer have wings (although their ancestors of millions of years ago did have wings). Other groups, such as the Entognatha and Zygentoma, are more primitive than classic insects; not even the ancestors of these animals had wings. Many hexapods have evolved alongside plants in a process known as coevolution. Pollination is one example of a coevolutionary adaptation between plants and pollinators in which both parties benefit. Classification Hexapods are classified within the following taxonomic hierarchy: Animals Invertebrates Arthropods Hexapods Hexapods are divided into the following basic groups: Insects (Insecta) - There are more than one million species of insects that have been identified, and scientists estimate that there may be many millions more species yet to be named. Insects have three pairs of legs, two pairs of wings and compound eyes.Springtails and their relatives (Entognatha) - The mouthparts of springtails, such as the two-pronged bristletails and the proturans (or coneheads), can be retracted within their heads. All entognaths lack wings. Edited on February 10, 2017, by Bob Strauss